In this post, I talk more about Jeliis essence: why and for who I do it and where do I want to go with my business. But let’s start from the beginning. 

Why I do it?

Because my little hobby grew out to be my passion, I decided to start doing it full-time – it’s my passion and my lifestyle. I enjoy making every jewelry, from start to finish – the whole process. Creating jewelleries is like a meditation for me – a time when I can be relaxed and think my own thoughts. I feel happy and calm while I do them.

“Passion is energy. Feel the power that comes from focusing on what excites you.” – Oprah Winfrey

I like that I can choose time and place when and where I create jewelleries. I know when I am most productive – and because I can control when I work, I can focus exactly in those moments. A lot of people work 5 days a week to rest 2 days. I have created a life where I can work every day (because I like to do it) and rest when I want. Not when it’s “normal”. In addition to this, this “work” doesn’t hold me up in certain location – if I wish I can do it wherever I want, even when I travel.

For whom I do it?

For elegant women – that says it all! Particularly for women who want to be elegant and assured in every situation. To be different from the crowd and wear something spectacular.

My biggest wish is to offer women something that helps them to show their unique sides and be different. To give them the opportunity to wear something that is made with passion and right vision. Mass products don’t offer that, but jewelleries made by Jeliis does that.

What do I want to achieve?

My goal is to offer beautiful and unique jewelleries across the worlds. For that purpose, I also created an e-commerce store. To go more in depth, I also plan to enter more into European market where I also want to open many shops (Germany, Austria, France, Netherlands etc.).

I wish that Jeliis would become one of the most famous jewelry brands in Europe. It definitely is a big goal but you have to have something to strive on 🙂

“Define success on your own terms, achieve it by your own rules, and build a life you’re proud to live.” – Anne Sweeney


Stay elegant 😉



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